Board Blazers: How a 22 Year Old Grew His Skateboard Lighting Business

Board Blazers: How a 22 Year Old Grew His Skateboard Lighting Business

Meet Greg Rudolph, Founder & CEO of Board Blazers

Greg Rudolph-

From being featured by Trukfit, Lil Wayne’s street clothing brand, to going on live national television, 22 year old Greg Rudolph stops at nothing to grow his business. This ambitious lad began his start-up at Arizona State University as a sophomore, three years ago. His product, Board Blazers, are LED lights that stick to the bottom of your skateboard or scooter and are available in in eight different colors. From the idea’s conception to execution, Board Blazers has gone on to sell thousands. To learn how Greg was able to manufacture his product in China and how he grew his company through media, watch our interview with him below.

The following interview has been divided into two parts.

Part 1 of the Board Blazers Interview

Questions I asked:

  • Board Blazers productWhat is the story behind Board Blazers? How did you get started?
  • What was the manufacturing process like? Any specific resources you used?
  • How did you manage school and your business?
  • Explain the process of how you marketed the product from start to present? Paid advertising? Guerrilla Marketing? Door to Door?
  • How were you able to get featured by Lil Wayne and his street clothing brand Trukfit?
  • What is the market like for your product? Is there any competition?

What you will learn:

  • How easy it was for him to manufacture the product in China and a specific website he used to expedite his manufacturing process.
  • How he managed going to school and running his business at the same time
  • Awesome productivity tips to progress forward faster and more efficiently in your business or project
  • How he was able to limit his expenses in marketing and receive more credibility

Watch Part 1 with Greg Rudolph here:

Watch Board Blazers feature with TRUKFIT here:

Part 2 of the Board Blazers Interview

Questions I asked:

  • How was the reaction from your friends and family? Were they supportive?
  • What was the biggest obstacle you’ve had to overcome and how did you do it?
  • Simon Sinek, author of Start with Why, talks about the importance of having a why. What is your why? What motivates you to keep running this company?
  • Explain what goes through your mind or how you feel when you see someone riding their skateboard or longboard with your product, either around campus or anywhere else.
Greg Rudolph’s favorite quote:
Character is what you do when no one else is watching.
  • What is an average day like for you?
  • Where do you see yourself in 10 years?
  • What are your thoughts on traditional schooling?
  • Do you have any mentors?

What you will learn:

  • How he was able to overcome the age barrier and become more confident
  • Why an entrepreneur shouldn’t be doing the same thing every day
  • How you could land an internship with Board Blazers
  • How going to school can help your business and provide you with the necessary skills
  • Why you shouldn’t be afraid to start if you have a business idea and don’t know where to begin

Watch Part 2 with Greg Rudolph here:

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For more information or if you’d like to purchase one, check out Board Blazers’ official website:

To get in touch with Greg Rudolph, contact him through his LinkedIn.

Filmed and Edited by Thibault Clairis-Gauthier

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