While Instagram is making…hem hem… billions, we as users of social media, are tricked into believing that there is no money in it for us. That’s wrong! Instagram CAN make you rich. You CAN earn money with Instagram. In a proper way of speaking, Instagram can seriously help your wallet. I stumbled upon a couple sentences in TIME magazine’s latest issue that sparked serious curiosity in me. Apparently, in Kuwait, Instagram has been used as a means to help businesses grow and earn money! The idea is that business owners and/or professionals create an official Instagram page, amass a following of people that are interested in their products, and then advertise, and maybe even sell their products.
How Farmers Use Instagram to Earn Their Money
Let’s say I’m a farmer that is trying to sell a cow in North Dakota. Instead of dragging my unwilling cow to a marketplace on a crowded Saturday afternoon, I’ll go on Instagram where all my fellow farmers and cow enthusiasts follow me, take a snapshot of my cow, and set a price. The location function in the app will allow me to communicate my position with other farmers, so that only farmers who are willing to make the trip will give a price. The price is then negotiated through the comments, in the manner of an auction. After a couple of hours, I will have found a buyer, and within the next few days, my cow will be sold, and I will have more money and one less cow! This example is rudimentary, as I doubt farmers, in this day and age, sell single cows, but the point is there! Instagram can become as great as Ebay or Craigslist, except you have less time to buy a product, and less reading to do!
Instagram is a Medium for Free Publicity
On top of that, if people market on Instagram they are solely interacting with their followers, who, for most people, are their friends. This saves the hassle of selling a product to someone shady, or being a prey to a scam. In terms of small business, this could be amazing! Many small businesses don’t have the money for huge advertisement campaigns, or commercials on television, and rely on word of mouth to get a decent clientele. Once in a while, a local TV station will interview a small business, but this does not always suffice in terms of publicity! If your local bakery made an official Instagram account and gave discounts to its followers, it would be a hit! Imagine being able to reserve a cake on Instagram in the same way that you would do so in person! Once this bakery amasses an Instagram clientele on top of their regular clientele, it can expand, reach more Instagram users (and non-users), and grow as a business. I encourage anyone who owns a small business to try this technique, as it costs nothing and the payoff in case of success can be ridiculous! Potentially, businesses or people in general could earn massive amounts of money with proper Instagram marketing.
All in all, Instagram is a great app whose potential is yet to be discovered. Who knows what crazy innovation the app will see within the next few years? As of now, Instagram marketing is mostly unheard of (except in Kuwait) but, brace yourselves, pictures of ready-to-deliver products are soon to be posted worldwide!