Freddy Kalolo: An Ambitious Entrepreneur Meets CEO of Swagg Store
When you think of most 21 year olds, you think of getting in trouble with the law, excessive drinking, and pretty much any type of chaos. Meet Freddy Kalolo, a 21 year old entrepreneur from Phoenix, Arizona with a pretty insane vision for someone his age. He wants to create one of the LARGEST clothing lines the world has yet to see with his buddy and co-founder, Dakota Haeffner. Freddy and Dakota are currently in the search to find top retail stores across the States that want to help them spread their vision. After talking to CEO of Swagg Store, which has 97 locations across the country, Freddy and Dakota are even more ecstatic about this new venture. They are moving up the ladder at a very rapid rate. Although their clothing is specific to sportswear, they plan to dominate every niche in the future.
Flex Fashion was an idea that I came up with while I was in high school in my junior year. I was messing around and I didn’t know what I was going to do with my life. I eventually became distracted and joined football, but received an injury that took me out of the entire season. That’s when I fell into a path where I didn’t know exactly where I was going. My idea from high school, then seemed very practical for me. I went hard at finally got all my licenses and patents. I was ready to rock and roll! It has gotten me into business mode. Now, I’m working hard and doing graveyard shifts to get the money to get this started.
Flex is targeting the fitness and athletic markets as of now. Our logo is very brandable and therefore, we are confident that several people in the industry will ‘rock’ it. We have a big order coming soon of 100% Cotton from Gildan with white and black shirts. We expect to have red and dark blue shirts in the near future as well.
What are your thoughts on Social Media Marketing?
If you look at the numbers, it’s quite evident that to receive a billion followers through a T.V. commercial as fast as a social media platform is nearly impossible. Before, no one had computers. However, in these last ten to fifteen years, the growth with the commercial computer has been out of this world. It gives you a solid idea of how many eyes are on the computer. For myself, I check Instagram or Facebook every day. I can speak for the millions that do the same.
What has been the toughest decision you’ve had to make?
The toughest decision has had to be finding out which companies I want to go through to get my product seen because there were several options. I had to compare a lot of prices, which was a headache. I had to decide whether or not I was going to let a certain company do all of my work and make the decisions for me, etc. However, I ended up getting all the press, transfers, and work by myself.
I definitely find myself working a lot harder. I work graveyard shifts every day just to keep up. Learning how to work hard physically has been helping me out.
What are your most recent efforts with Flex?
Short-term goals are getting my products in several online stores and retailers. There is Sneaker Daily and Swagg Store. My next goal would be to get into department stores around the area such as Cotton Cactus, and K-Momo. We are also going to be at several conventions in Los Angeles and Las Vegas.
How did the meeting with Swagg Store go?
Meeting Dave was actually life-changing. I’m not a great speaker at meetings, but he was very down to earth, which got me in my comfort-zone from the start of it. I really took it on head-first and killed it. Going into the meeting, I was expecting my partner, who was going to do the presentation, to be with me, but he was unable to go. I had to take it on all by myself. I was really nervous going into it. Thankfully, I got through and stayed very strong. A deal with him will have been made by the time you read this.
We will be in the Swagg Store at Arrowhead Towne Center in Glendale, AZ. This store will be our first one where we will conduct a trial to see how many we can sell. So if you’re reading this, go to Arrowhead!
Who are you most thankful for in life?
I definitely have to give a lot of credit to my parents for making me. My grandpa has inspired me a lot. He’s someone that really came from the bottom and worked his way up, eventually becoming successful. I look at a business man like that and I want to become a mirror image of him, which really pushes me. My grandma pushes me as well. In addition, I give a lot of credit to my girlfriend who is helping me through this time.
Do you have any favorite books?
Do you have any advice to give any potential entrepreneurs that want to follow up in your footsteps?
Think outside the box. Always be on the look-out for other companies to give you a higher edge. They can help you and market your product. You can definitely do it if you put your mind to it.
You can contact Freddy Kalolo on Facebook.